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Kentucky Lottery celebrates 30 years with new logo

Jan 9, 2019, 2:06 pm

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Kentucky LotteryKentucky Lottery: Kentucky Lottery celebrates 30 years with new logoRating:

With the Kentucky Lottery's 30th anniversary occurring in 2019, a new logo that better represents its roots in the Bluegrass State has been unveiled.

"The lottery is a different organization than we were ten years ago when the last logo was rolled out, and I felt it was time for a redo," said Lottery President and CEO Tom Delacenserie.  He said players and the public should see a gradual rollout of the logo over the course of the next year.

The new art, developed by Louisville advertising agency Bandy Carroll Hellige (BCH), was specifically designed to connect the Kentucky Lottery and Kentucky itself.

"We want consumers to think about the fun of the games and feel good about the lottery's dedication to the state," said Gary Sloboda, BCH partner and executive creative director. "This new logo effectively reinforces that Kentucky is the focus of the lottery's mission. The horse represents pride in Kentucky history, and the depiction of 'fast motion' captures the lottery's commitment to innovation and forward thinking. We played around with a variation of designs and colors, but nothing spoke to us quite like the thoroughbred."

Modern lottery sales began in Kentucky on April 4, 1989. Delacenserie said a number of events are planned around the date in 2019, including the launch of what he called "a ticket unlike anything ever offered in Kentucky" closer to the anniversary date.

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13 comments. Last comment 2 years ago by sweetie7398.
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Simpsonville
United States
Member #163184
January 22, 2015
2232 Posts
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Posted: January 9, 2019, 5:04 pm - IP Logged

With the Kentucky Lottery's 30th anniversary occurring in 2019, a new logo that better represents its roots in the Bluegrass State has been unveiled.

"The lottery is a different organization than we were ten years ago when the last logo was rolled out, and I felt it was time for a redo," said Lottery President and CEO Tom Delacenserie.  He said players and the public should see a gradual rollout of the logo over the course of the next year.

The new art, developed by Louisville advertising agency Bandy Carroll Hellige (BCH), was specifically designed to connect the Kentucky Lottery and Kentucky itself.

"We want consumers to think about the fun of the games and feel good about the lottery's dedication to the state," said Gary Sloboda, BCH partner and executive creative director. "This new logo effectively reinforces that Kentucky is the focus of the lottery's mission. The horse represents pride in Kentucky history, and the depiction of 'fast motion' captures the lottery's commitment to innovation and forward thinking. We played around with a variation of designs and colors, but nothing spoke to us quite like the thoroughbred."

Modern lottery sales began in Kentucky on April 4, 1989. Delacenserie said a number of events are planned around the date in 2019, including the launch of what he called "a ticket unlike anything ever offered in Kentucky" closer to the anniversary date.

News story photo(Click to display full-size in gallery)

Through the years BCH has put out many great advertisements for the KY lottery.

Now will try to get one of their hats, somehow with the new logo

on it.  Since they don't do the State Fair anymore, maybe one of their mobile sites will have hats as prizes.  Already have the past two versions, good things happen in threes.

WTG KY lottery!

    Coin Toss's avatar - shape barbed.jpg
    100
    Zeta Reticuli Star System
    United States
    Member #30469
    January 17, 2006
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    Posted: January 9, 2019, 8:05 pm - IP Logged

    Funny how the states that promote their lotteries as for education fare over all

    Kentucky  20th

    North Carolina 32nd

    South Carolina 40th

    https://wallethub.com/edu/states-with-the-best-schools/5335/

    not sure what other states do the same promo

    Those who run the lotteries love it when players look for consistency in something that's designed not to have any. So many systems, so many theories, so few jackpot winners. 

    Lep

    There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

      music*'s avatar - DiscoBallGlowing
      Fresno, California
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      Member #157851
      August 2, 2014
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      Posted: January 9, 2019, 10:03 pm - IP Logged

      Kentucky Lottery President and CEO Tom Delacenserie is a recent transplant from the Florida Lottery.  Well done so far! 

       Come April 4, 2019, it will be the thirtieth anniversary for the Kentucky Lottery! I wonder if there are any players who began in 1989. 

      US Flag

       "We are all in this together!" 

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        Kentucky
        United States
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        February 14, 2006
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        Posted: January 12, 2019, 11:44 pm - IP Logged

        Funny how the states that promote their lotteries as for education fare over all

        Kentucky  20th

        North Carolina 32nd

        South Carolina 40th

        https://wallethub.com/edu/states-with-the-best-schools/5335/

        not sure what other states do the same promo

        It's amazing how the "anti-lottery" people are still whining about state lotteries not paying for their entire state education budget when the lotteries incentives simply said portions or all of the lottery profits would go to education. Since lottery inception several state legislators changed how lottery profits would be distributed. 

        Neither the KY, NC, or SC lotteries pay 100% of their state education budgets and in fact only a tiny portion making how their state education fares over all totally irrelevant.

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          Simpsonville
          United States
          Member #163184
          January 22, 2015
          2232 Posts
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          Posted: January 13, 2019, 5:55 am - IP Logged

          It's amazing how the "anti-lottery" people are still whining about state lotteries not paying for their entire state education budget when the lotteries incentives simply said portions or all of the lottery profits would go to education. Since lottery inception several state legislators changed how lottery profits would be distributed. 

          Neither the KY, NC, or SC lotteries pay 100% of their state education budgets and in fact only a tiny portion making how their state education fares over all totally irrelevant.

          What does the KY lottery ad say?  Over $3 billion for higher education from the lottery.  This comes in the form of grants and indirectly knew someone who benefited for a college grant.  It is my understanding that the monies only go for secondary education, not high schools, etc.

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            Kentucky
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            February 14, 2006
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            Posted: January 13, 2019, 11:20 pm - IP Logged

            What does the KY lottery ad say?  Over $3 billion for higher education from the lottery.  This comes in the form of grants and indirectly knew someone who benefited for a college grant.  It is my understanding that the monies only go for secondary education, not high schools, etc.

            My point was no state lottery pays even 50% of their total state education budget so how any state's education ranks, fares, or any other measure has nothing to do with whatever contribution a lottery makes. If somebody wants to make a case that lottery funding does impact state education budgets, they can do the research because from what I've read, most state lottery funds go to higher education as you said.

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              Simpsonville
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              January 22, 2015
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              Posted: January 14, 2019, 6:55 am - IP Logged

              My point was no state lottery pays even 50% of their total state education budget so how any state's education ranks, fares, or any other measure has nothing to do with whatever contribution a lottery makes. If somebody wants to make a case that lottery funding does impact state education budgets, they can do the research because from what I've read, most state lottery funds go to higher education as you said.

              I Agree!  Good points, Stack47.

              You've got to admit one thing about our lottery, IMO it is a very progressive one and forward thinking.  While other states grapple about offering on-line sales, they did it here with little fanfare.  Seems to me it just happened.  No interference from Frankfort legislative branch.

              Take my home state of Massachusetts.  Now I consider that state much more progressive than KY in many ways, however their Legislature has their grubby hands in the till and has resisted efforts by the Mass. State Lottery initiatives for on-line sales. 

              As mentioned before, to satisfy Mom & Pop stores on-line of pick 3 and pick 4 are prohibited. (Don't play them anyway so don't care!).

                Coin Toss's avatar - shape barbed.jpg
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                Zeta Reticuli Star System
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                Posted: January 14, 2019, 7:37 pm - IP Logged

                One more time, lottery revenue goes into the education system but an equal or greater amount is taken out of the education system somewhere else within the system.

                It's called voodoo accounting. 

                Name any state you want to that says the lottery helps the states schools and see where that state is ranked among national educations stats.

                Teacher strikes?, School teachers posting list of school supplies needed for classes for people shopping  where school supplies are sold? etc...ad nauseam

                If you fall for the bucks for education gambit you are very gullible.

                Those who run the lotteries love it when players look for consistency in something that's designed not to have any. So many systems, so many theories, so few jackpot winners. 

                Lep

                There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

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                  Simpsonville
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                  Posted: January 14, 2019, 7:47 pm - IP Logged

                  $3 billion in grants to higher education in KY, not for school supplies as you imply.  Don't believe me, contact the KLC and they'll set you straight.  Higher education=college.

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                    Zeta Reticuli Star System
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                    Posted: January 14, 2019, 7:59 pm - IP Logged

                    Think what you want.......

                    Information on lottery dollars going toward education has been posted several times but gets ignored. 

                    I didn't say just school supplies, I mentioned several things and etc.....

                    The $3B in grants doesn't mean $3B or more isn't subject to voodoo accounting somewhere else in the system. 

                    Here's just one example;

                    http://www.newson6.com/story/11974824/oklahoma-lottery-is-it-paying-off-for-education

                    and another;

                    When they were trying to sell the lottery to voters more than 25 years ago, political candidates left many Texans with the impression that 100 percent of the money earned from the lottery would go toward education and that the lottery might generate enough money to pay for all public education.

                    Neither is true.

                    https://www.texastribune.org/2017/07/07/hey-texplainer-does-lottery-fully-fund-public-education/

                    The NCAA will also 'set you straight' regarding there's is no point shaving in college basketball.

                    One size fits all........

                    Bang Head

                    Those who run the lotteries love it when players look for consistency in something that's designed not to have any. So many systems, so many theories, so few jackpot winners. 

                    Lep

                    There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

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                      Kentucky
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                      Posted: January 14, 2019, 10:08 pm - IP Logged

                      $3 billion in grants to higher education in KY, not for school supplies as you imply.  Don't believe me, contact the KLC and they'll set you straight.  Higher education=college.

                      Don't waste your time trying to explain to "Mr-know-it-all" what "higher education" means. Several states use lottery profits for college scholarships and some contribute to a very tiny portion of their state's educational budget.

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                        Simpsonville
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                        January 22, 2015
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                        Posted: January 18, 2019, 4:18 pm - IP Logged

                        WTG Kentucky Lottery Corporation.  I had wrote on Facebook that since you guys don't do the State Fair anymore, how would I get a KY Lottery hat with the new Logo?

                        They sent me a message asking me to send my address to them, which I did.

                        An hour ago Ring said someone is @ the front door.  It was the UPS man with a box like reams of paper comes in.  It was FULL of Kentucky Lottery Merchandise including my beloved hat.

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                          Posted: January 20, 2019, 12:19 am - IP Logged

                          It's amazing how the "anti-lottery" people are still whining about state lotteries not paying for their entire state education budget when the lotteries incentives simply said portions or all of the lottery profits would go to education. Since lottery inception several state legislators changed how lottery profits would be distributed. 

                          Neither the KY, NC, or SC lotteries pay 100% of their state education budgets and in fact only a tiny portion making how their state education fares over all totally irrelevant.

                          True

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